If you get a sense of deja vu (or deja ’heard) while listening to an item number from a Tamil movie, don’t be surprised. It’s perhaps because you’ve already heard it in a Telugu film before. Contrary to the old rule of using a Telugu film tune only in its Tamil remake, T’wood music directors are unabashedly re-fitting superhit tunes in Telugu, from DEVISRI PRASADAakaleste Annam Pedata to Bommali, to any ol’ film in Tamil.
Sources blame Tamil actors Vijay, Surya et al for insisting on ‘acquiring’ hit Telugu tunes to help their movie succeed. “A director heard my Telugu songs from Jalsa and Shankardada MBBS and wanted them for his film Villu in Tamil. We ensured the songs had good lyrics and released them. The song featuring Vijay went on to become a chartbuster there too. My song Ringa Ringa is in demand too,” says Devi Sri Prasad, a T’wood music director.
Composers claim that since most tunes in both the states have a “western” mix, it is easier to re-use tunes.
Saturday, July 3, 2010
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