The reasons given for paying such high fees, the Ad film makers are saying that Abhishek and Aiswarya are acting together for the first time in a commercial Ad for a consumer product and their endorsement value would be very high.
Moreover, market surveys indicated that soaps sell vey well when endorsed by celebrities and the target consumer group is the young ge Next.
This commercial Ad film featuring Abhishek and Aishwarya is planned for a shoot in luxurious locales in Europe and USA.
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