The challenge and counter-challenge between Chief Minister Dr Y S Rajasekhara Reddy and Opposition leader N Chandrababu Naidu has become the best opportunity for electronic media to make some quick money and of course, publicity.
First in the race is I-news, which immediately threw open an SMS challenge contest for the viewers. The contest read like this: “Have you seen the challenge between YSR and Naidu? On the question of credibility, whom do you vote for? If your answer is YSR, then send an SMS with sawal to so-and-so number. If the answer is Naidu, then, SMS “B” to the number.” The other channels too, have started conducting contests like this. And they also start debates with so-called experts on this silly issue to increase their viewership. Well, nobody knows better than these channels on capitalising on quarrels!
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